The process was set into motion a while ago: traditional businesses are beginning to disappear from the heart of Madrid, buckling under the pressure of consumer habits now that there are fewer and fewer residents and more and more tourists. The small companies are unable to compete with the exorbitant rent that the big-name stores and franchises can offer. Some of them have endured for many years, protected by automatically-renewing “old rent” that applied to contracts made before 1985 and limited rent increases, thus freezing these prices in time, out of the reach of inflation, and making these business’ rents much cheaper than those of the rest of the modern market. But this, too, came to an end – the Urban Rental Act of 1994 declared that limits would end in January 2015, which meant the end of a good number of traditional shops located in the city centre.
The new rent is up to 10 times as much as what tenants were paying before, and some business-owners were already barely scraping by.
The new prices being demanded are unattainable – up to 10 times as much as what they had been paying – for business owners who, in many cases, were already barely scraping by. Left with no other option, they close shop or search for other locations with more affordable rent. Now, the clothing store Hernando, founded in the mid-nineteenth century, had been converted into a restaurant owned by Compaía del Trópico, which also owns the bakery that has replaced the enormous souvenir shop Almacenes San Carlos, in the middle of Atocha street. Meanwhile, the spot that was for decades occupied by Bazar Matey, famous among model train lovers, is now home to 16 stores that fall under the Natura home and clothing brand. Other sites, such as those recently filled by the jewelry shop Asi on Gran Vía, or the antique show Rústika on San Bernardino, remain empty, waiting for an adequate offer to be made, a deal to close, or renovations to begin
“Once again, the city is turning into a decorated void,” complained Álvaro Bonet, from the Madrid Citizenship and Heritage collective – the same one that warned that the commercial landscape of the city and its very identity would suffer is those antique establishments were forced to leave. Anyone can understand that landlords want the highest return on investment possible for their rental spaces, but the collective insists time and time again that the administrative powers must provide much more support for these businesses, some of which are hundreds of years old.
The costume jeweler Otera, founded in 1905 and managed by a founder’s granddaughter until a year and a half ago, sold all kinds of vintage adornments: combs, necklaces, pendants, rings, and more. Now it has been replaced by a clothing and accessory store, also vintage, that has maintained the old storefront decorations, which the former tenant Almudena Zarco Otera worried about.
Other emblematic businesses threatened by the end of the “old rent,” like Café Central, have managed to survive. The mythic restaurant and concert venue was able to get a five-year extension, so instead of facing expulsion now, it will have to do so in 2019.